Fridja Boosts Sales with Email Automation, Preselling 25% of Initial Stock
Fridja Boosts Sales with Email Automation, Preselling 25% of Initial Stock
Ben Fridja, founder of Fridja, an e-commerce store for appliances, used to find launching new products stressful. After investing significant time and money into bringing products to market, he often experienced slow sales traction, sometimes waiting weeks before seeing meaningful results.
That all changed when he implemented an automated email strategy for preorders. By leveraging his email newsletter, Ben presold 25% of the initial stock for his latest product release, easing the pressure of launch day. This approach generated strong momentum that continued into the first week of sales, eventually leading to a complete sell-out of the product.
“Announcing our new products through email has been a game-changer. We’ve been able to build anticipation and presell a significant amount before launch.”
— Ben Fridja, Founder of Fridja
How He Did It:
1. Early Preorders: Ben opened preorders a month before the official release, giving customers ample time to discover and purchase the product ahead of launch.
2. Consistent Promotion: The offer was promoted in every email leading up to the release, ensuring maximum visibility. If someone missed the offer in one message, they were likely to see it in the next.
3. Exclusive Discount: Customers who preordered received a special discount, creating a sense of urgency and encouraging early purchases.
Ben’s success is rooted in his commitment to growing and nurturing his email list. By sharing personal stories, engaging content, and maintaining a human touch, he built strong relationships with his audience. This trust paid off when it came time to promote his products, driving significant sales before the official release.